Brick-and-mortar shops or online stores: where do millennials shop?
If someone tells you that brick-and-mortar shops are losing their value in the eyes of millennials, they are not up to date with the real millennial behaviour. Based on a few recent studies even up to half of millennials actually prefer doing their shopping in physical shops.
According to a study, half of all millennials do their shopping in brick-and-mortar shops...