Retail Industry Insights

Retail Industry Insights

What is happening in the retail industry?

What makes a shopping centre interesting and attractive? What does the digitalisation of retail mean for the shopping centres of the future? What kind of services turn a shopping centre into a genuine meeting place?

At YIT, we have a comprehensive understanding of the retail industry and the biggest international and national trends. We also know how these trends should be considered when planning functional and customer-oriented shopping places. We are always interested in learning more about how to make business premises and shopping centres even more enjoyable than before, especially from the viewpoint of the tenants and users.

We publish a range of fascinating articles on contemporary urban culture and the revolution of retail on the Retail Industry Insights website. You can also find topical interviews with well-known pioneers in the retail and restaurant industries as well as trend analytics. To receive news and articles directly to your email, subscribe to the YIT Retail Industry Insights newsletter below. The newsletter comes out every couple of months.

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Customers return with changed expectations

Customers return with changed expectations

When is the right time to reflect on the lasting effects of the COVID-19 pandemic on the retail and shopping centre sector? 
I was reading through the latest issue of Across (The European Placemaking Magazine), which focused...
The coronavirus takes, it gives and it changes business operations

The coronavirus takes, it gives and it changes business operations

The ongoing pandemic is changing the structure of retail trade for good. In Finland, we have long been pondering how the relationship between e-commerce and brick-and-mortar shops will change in the future. Right now, it seems like e-commerce is taking over, but in a new way.
Scenarios and prognoses over the relationship of e-commerce and physical shops seem to be taking a...
Tripla is sprouting new growth

Tripla is sprouting new growth

Mall of Tripla is a platform on which outdoor areas, a hotel, office space and homes are built, writes Commercial Development Director Pirjo Aalto, as she looks forward to her grandchild’s christening at Tripla.
Tripla’s sales have got off to a strong start since it opened in October...
Zalando aims to be the operating system for fashion

Zalando aims to be the operating system for fashion

Zalando was founded in 2008 by two friends and has grown from a small online store into a business that is challenging the entire industry. One of the company’s long-term goals is to create a completely personalised online shopping experience for every customer.
Zalando’s objective sounds impossible: 24 million stores, one for each of the company’s European...
What will a shopping centre look like 200 years from now?

What will a shopping centre look like 200 years from now?

If we look at the durability of the structures, we can be sure that Mall of Tripla will still be standing two hundred years from now. The internal walls, on the other hand, may have been moved from one place to the next any number of times, writes Pirjo Aalto, Mall of Tripla’s Director, Commercial Development.
As early as around 500 BCE, the philosopher Heraclitus of Ephesus stated something along the lines...
Always something targeted for the customer

Always something targeted for the customer

According to David Hejgaard, Regional Lead Nordics at Zalando, the two biggest drivers of change in the world of fashion right now are personalisation and mobile. Local knowledge also plays an important role.
Personalisation and mobile devices are currently the two largest forces for change in the fashion...
Who will the customer of the future be? Trends help in forecasting

Who will the customer of the future be? Trends help in forecasting

How can the future trends be forecast? How to know which phenomena will be on consumers’ lips in a year or two? Few can be certain about what the customers of the future want—but some have a better idea than others.
Futurist Elina Hirvonen is among the ones who have their finger on the consumers’ pulse...
In-store meets online – this is why physical stores still rule in the digital era

In-store meets online – this is why physical stores still rule in the digital era

Digitalisation will kill off the traditional forms of retail. Brick-and-mortar is the underdog of the online shopping era. Two retails myths that stick – for no reason. We re-evaluated the myths with a digitalisation researcher.
”The public discussion around the digitalisation of retail resembles that around organic food: much...
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What does the workplace of the future look like?

In addition to retail industry trends, we also follow the revolution of work actively. On our Future of Work website, we publish interesting articles connected to business premises, the working environment of the future and the transformation of working culture.

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