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When is the right time to reflect on the lasting effects of the COVID-19 pandemic on the retail and shopping centre sector? 

The ongoing pandemic is changing the structure of retail trade for good. In Finland, we have long been pondering how the relationship between e-commerce and brick-and-mortar shops will change in the future. Right now, it seems like e-commerce is taking over, but in a new way.

Mall of Tripla is a platform on which outdoor areas, a hotel, office space and homes are built, writes Commercial Development Director Pirjo Aalto, as she looks forward to her grandchild’s christening at Tripla.

Zalando was founded in 2008 by two friends and has grown from a small online store into a business that is challenging the entire industry. One of the company’s long-term goals is to create a completely personalised online shopping experience for every customer.

If we look at the durability of the structures, we can be sure that Mall of Tripla will still be standing two hundred years from now. The internal walls, on the other hand, may have been moved from one place to the next any number of times, writes Pirjo Aalto, Mall of Tripla’s Director, Commercial Development.

According to David Hejgaard, Regional Lead Nordics at Zalando, the two biggest drivers of change in the world of fashion right now are personalisation and mobile. Local knowledge also plays an important role.

How can the future trends be forecast? How to know which phenomena will be on consumers’ lips in a year or two? Few can be certain about what the customers of the future want—but some have a better idea than others.

Digitalisation will kill off the traditional forms of retail. Brick-and-mortar is the underdog of the online shopping era. Two retails myths that stick – for no reason. We re-evaluated the myths with a digitalisation researcher.